As they increase the functionalities, you’ve got more to learn and to do. And I liked how you’ve shown who is the winner in every feature. Then the winner is automatically sent to the bulk of your contacts. It has minimal templates, a MailChimp logo on emails, no A/B testing, limited reporting, and you can’t schedule emails by time zones. MailChimp gives you state-of-the-art reports and analytics details. One thing Mailchimp does well is ecommerce data; if your account is connected to your online store, you can see how much revenue each contact has generated. MailChimp vs. MailerLite: het eerste dat ons opvalt zijn de vele gelijkenissen. Just one email at a time. If we recommend anything, it is always because we believe it is worth exploring. The free plan comes with tutorials and snail-mail. I also activated SPF and DKIM records on the email marketing tools. Let’s see how easy it is to set up a form with Mailchimp and MailerLite. They have a robust A/B testing feature and allows you to sit at the driver seat of your campaigns. In MailerLite’s case, you’ll have access to support on both the paid and free plan, but you’ll only have access to live chat support on the paid plan. As you add more contacts, the price gets high. But it’s still not in the same league as Klaviyo. There is no need to send emails if they don’t get into your contacts’ inboxes. Winner: MailChimp. Templates It’s imperative that the email tool you select has good deliverability, otherwise all your efforts leading up to sending your campaign will have been for nothing. What do I like about MailerLite Over MailChimp? The list management function with segments, groups, and tags allows you to send hyper-targeted emails. They have a very robust eCommerce. MailerLite allows you to test the subject, sender details, and email content. And automation makes this possible on autopilot. The only drawback is that you can’t test landing pages or an automation sequence. MailChimp is one of the premier names in the email marketing industry for many reasons. So, It’s a nice opportunity for beginners to try them before purchasing their plans. MailerLite is considerably cheaper than Mailchimp, but one thing can take a bite out of those savings if you are based in Europe: VAT.. So you can’t integrate with Shopify. dashboard, campaigns, subscribers, forms, sites, and automation. That’s about it! It has an easy to use drag and drop email builder allowing you to execute campaigns within minutes. You’re good to go. They have an intuitive landing page builder that is user friendly. It’s not as in-depth as Drip or Klaviyo but it holds the fort. MailerLite has a rigid anti-spam rule as the first huddle that you’ve got to jump. If you’ve used the Moosend split testing feature you’ll be at home on both MailerLite and MailChimp. MailChimp, on the other hand, tries to be everything to everyone. For that reason, MailChimp wins. Mailchimp and Mailerlite both support Zapier, which opens the possibility for a higher number of integrations. View Details. It has an intuitive interface with a fast loading time. Will this be a problem? Also, it has Zapier giving you a world of other possibilities. I liked their ‘Clean up inactive’ function that automatically removes inactive subscribers from your list. I have already compared MailChimp to ConvertKit and Klaviyo. But, the major playground is the drag and drop email builder. It allows you to customize text, font, color, images, and anything else you want to represent your brand. And you can’t test landing pages or automation series too. It comes with all features other than templates. I had to cross my fingers to be let behind the wall. The pre-built eCommerce automation workflows are a steal. Due to the lack of a workflow view it gets extremely difficult to create nested automations (e.g. Other than accessing it through numerous integrations, you got nothing. Mailchimp’s lists are mutually exclusive, which means that you can’t include contacts on different lists in the same campaigns. It’s got all the bells and whistles you need to create customized emails thanks to the WYSIWYG builder. First of all, it’s not that easy to know where to go in order to create a registration form in Mailchimp as it doesn’t appear in the main navigation. MailChimp offers over 300 integrations and MailerLite has around 100 integrations. The form builder is also pretty basic. But, if there wasn’t this monkey business going on, one of the first alternatives I would check would indeed be Mailerlite. Good thing you can create all types of popup or embedded forms. But, there is a difference in the premium plan. And basic scheduling capabilities. MailerLite Vs MailChimp: pricing. They both natively integrate with MailChimp. It’s affordable, a great free plan, and their pricing is pretty much straight forward. The first round goes to MailerLite! 1-0. I like that you have the option to re-use your email template for brand consistency. MailerLite and Mailchimp are both very similar platforms and have many of the same features. But that doesn’t necessarily mean it offers a better service. Mailchimp has more than 100 templates (or ‘themes’, as they call them), which are mobile responsive and not bad looking. Let’s take a look at their lowest-level plans to compare: You’ll see there is quite a difference between the two providers in price. Winner: As both providers do well in this area, I’m going to give a point to each. You can monitor your customers’ engagement with your brand on social. Mailchimp is a big name in the email marketing world, however, as we’ve just seen, fame isn’t everything. You can only select up to five Newsletter Services. The only thing to note is that email designs are not included on the free plan, instead you’ll just have the basic templates to work with. MailerLite offers stats for opens, clicks, unsubscribes, devices, etc., plus purchase tracking for Shopify and WooCommerce. If you’re in need of advanced segmentation, comparative reports and premium support, you’ll need to upgrade to its Pro plan ($299/month for 10,000 contacts). So does MailerLite. It offers advanced reporting and analytics for your campaigns. MailerLite vs Mailchimp: Detailed Features Comparison (Table), 1,000 contacts for free and 12,000 emails/month. I liked that you can change the landing page settings like Google Analytics tracking codes, Meta descriptions, and other SEO settings. Although it’s never fun when someone decides to unsubscribe from your list, MailerLite even has an unsubscribe page builder, letting you brand and customize your email subscriber’s entire experience from beginning to end. MailerLite shows up again in this sector. And, you can only get to its full potential if you pay up for their premium plan. While they don’t have the diversity and robustness of GetResponse landing pages or forms, you can’t compare it to MailChimp. And Zapier provides a thousand other integrations. The founder of this blog BloggingX and many other online ventures. You can easily create your workflows, add steps, delete them, or add other decisions in a snap. Mailchimp is a little less generous. You can always jump to the editor, do your magic, and custom your form as you see fit. You can’t know what’s working and what isn’t if you don’t test. BloggingX © 2021 | Designed with ♥ using Astra Pro and Elementor Pro, We have plenty of free courses on YouTube too…shh…. We don’t get an email marketing tool that won’t help in our campaigns. However, if you’re looking for the most affordable option, then MailerLite is the tool to go for. Awesome, right? MailerLite vs Mailchimp: Reporting. The final score is 9-5. And voila! The only thing to note is that the free plan only comes with 8 templates. It’s worth noting that MailerLite’s free plan comes with marketing automation and allows for unlimited user accounts and lists. Also, my impression is that interface updates don’t necessarily make things easier with Mailchimp. Also, you have the option of HTML if you want to go hard and code your own template. They’ve even added social media and website creation. While there are plenty of aspect the two are matched on, for me Mailchimp doesn’t top Mailerlite in any of them. Winner: Overall, both tools have fairly shallow learning curves, however, MailerLite has a better designed interface, which makes it a great tool for all levels. It has numerous newsletter templates with a robust drag and drop email editor. Pricing – MailerLite is Cheaper than MailChimp MC wins in the category of Free Emails with its offering of free emails to up to 2000 users each month. Mailchimp vs MailerLite; Mailchimp vs MailerLite. MailerLite vs Mailchimp Now before I show you exactly which one of these email marketing tools is better let’s take a short look at their history and what makes them what they are today. You can see how other popular email marketing platforms compare in the following comparisons: Leave a comment if you have any questions – I’d be more than happy to help! You can also create your own HTML templates via code, URL or .ZIP file. Awards: Most Affordable. Clearly an underdog, Mailerlite managed to come to the surface pretty quickly. 5-2. 31 Aug 2020 – Updated the deliverability averages, Both MailerLite and Mailchimp are good options for beginners. They both have impressive templates but MailerLite free plan has zero templates. They provide 24/7 responsive live chat support. They have advanced reporting and analytics, automated email response templates, and plenty of tips and support. You get conversion data that you can use to calculate ROI. Sending your email broadcasts is easy-peasy. Just click on the automated and eCommerce tabs and you’ll see the ready recipes. Most Popular. They are two different categories and here is where the confusion starts. Plus, the automation function is available for all plans. It takes you through three processes: build, design, and translate. My test used the top five email clients i.e. Though MailerLite doesn’t have nearly as many options as Mailchimp, it is definitely more visual and easy to use. And all the paid plans have 24/7 live chat support. We use cookies to ensure that we give you the best experience on our website. MailChimp’s free account allows you to send 12,000 emails a month and to store 2,000 subscribers. While neither service is perfect, they are some of the best ESPs available for good reason. The premade eCommerce workflows allow online store owners to follow up with their customers ultimately increasing sales and growing their business. Mailchimp monthly paid plans come with 25 Inbox Preview tokens to use every month. To get a better grasp of the email automation platforms, going through email tool alternative write-ups is your best bet. Here are the average figures of how they performed in our last 3 rounds of bi-annual deliverability tests (July 2019 – Sept 2020): Winner: MailerLite secures the point for this round! Email marketing is quite cheap and easy to do. Digital Marketer  | Blogger | Trainer | Growth Hacker | Systems Thinker​ Both tools allow you to test how your email will look on mobile and desktop, however, that’s as far as MailerLite goes. In this case on both MailerLite and MailChimp. You can track your abandoned carts, order notifications, cancellations, purchases, and shipping confirmations. Winner: MailerLite. Sign up and rock your email marketing! The good thing about MailerLite is that users can start using the automation software on the free plan. Also, you’ll need to be on the Standard plan or higher to benefit from this feature ($14.99/ month for 500 contacts). SHARING IS ♥️. MailChimp works in the same way. You need a lightweight tool that isn’t fancy or covered in glitter, You need an all-in-one platform that does more than sending emails, Your business is growing fast and you need a scalable platform, You’re looking for an advanced reporting and analytics tool. As Mailchimp charges per subscriber, it means that if you have the same contact on different lists, you’ll be paying for them multiple times. MailChimp gives you in-depth analytics. If you’re reading this article, you’ve either tried Mailchimp and are not fully satisfied or you’ve heard good things about MailerLite and want to see how it compares to other popular email marketing tools like Mailchimp. ML on the other hand offers 1000. 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